4/3/2024 0 Comments Gmail emails containing videosRead on to learn more about the benefits of video email marketing, find out how to add a video to your message, discover tips for doing it well, and see examples of brands who nailed it. Whether you go with a feature video at the top of your email, add video partway through your message, or even use it as a background header, it’s sure to have an impact. You can do a few simple things to ensure your messages land successfully. Wondering how to start using video in email marketing? Don’t worry-boosting your sends with video is easier than you might think. Plus, it captures and keeps your recipients’ attention. It improves email opens, click-throughs, and conversions. Video is rocket fuel for your email marketing.Īdding video to your email sends is a sure-fire way to launch your metrics into the stratosphere. That’s why more and more marketers have started to rely on video messaging. Without a unique angle, your chances of reaching your audience are about as remote as the red planet. People now get more marketing and sales outreach from brands than ever before. If you printed them out and stacked them up, they’d reach all the way to Mars (probably).Īnd brands only contribute to the inbox avalanche with an absolute deluge of (often low-quality) ads and pitches. Discover how to embed video in email, when to use it, and get best practices for success.Ĭollectively, we send millions of emails every year. Video improves open and click-through rates-making it the perfect addition to your marketing emails. 7 min read Video Email Marketing: How to Use Embedded Video to Boost Sends.
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